FILORGA
Background
To prevent flaky, dry and wrinkled skin conditions, it is essential to keep the basal skin layer hydrated as well as moisturizing. Renowned anti-ageing brand FILORGA, a medicinal injectables specialist which established the first aesthetic medicine laboratory in France launched NCEF-SHOT and TIME-FILLER INTENSIVE. The intensive skin renovation cure was formulated for skincare needs in winter. The polyrevitalizing complex brings the nonsurgical hydration and anti-ageing effect by multi-correction and intensive skin renovation.
FILORGA's official website also launched a limited time special offer, and a valuable Christmas collectors’ edition advent calendar to drive the traffic of e-commerce platform.
Period:
Nov 2021 – Dec 2021
Scope:
- PR planning and execution
- Editorial write up of bilingual release
- Media & KOLs product seeding
- Media pitching
Result:
- Earned over 20 piece of media coverage from top tier media outlets, such as Hong Kong Tatler, Magame Figaro, Girl Secret, Liv Magazine, am730, TOPick, TOP beauty, Headline Daily, Sing Tao Daily, U beauty
FILORGA
Background
To prevent flaky, dry and wrinkled skin conditions, it is essential to keep the basal skin layer hydrated as well as moisturizing. Renowned anti-ageing brand FILORGA, a medicinal injectables specialist which established the first aesthetic medicine laboratory in France launched NCEF-SHOT and TIME-FILLER INTENSIVE. The intensive skin renovation cure was formulated for skincare needs in winter. The polyrevitalizing complex brings the nonsurgical hydration and anti-ageing effect by multi-correction and intensive skin renovation.
FILORGA's official website also launched a limited time special offer, and a valuable Christmas collectors’ edition advent calendar to drive the traffic of e-commerce platform.
Period:
Nov 2021 – Dec 2021
Scope:
- PR planning and execution
- Editorial write up of bilingual release
- Media & KOLs product seeding
- Media pitching
Result:
- Earned over 20 piece of media coverage from top tier media outlets, such as Hong Kong Tatler, Magame Figaro, Girl Secret, Liv Magazine, am730, TOPick, TOP beauty, Headline Daily, Sing Tao Daily, U beauty
