Lung Fu Shan Environmental Education Centre
Background
The Lung Fu Shan Environmental Education Centre was jointly established by the Environmental Protection Department and The University of Hong Kong in April, 2008. It is the only Environmental Resource Centre established with the cooperation of the government and a tertiary institution. Through promoting the exploration of nature, the Centre seeks to build a community inclusive of nature, as well as encourage the public to practice a sustainable lifestyle.
The exhibition showcases valuable records and replicas date back to early 19th century, and to contemporary brilliant masterpieces made by local “amateur naturalists”. Throughout the exhibition, visitors not only can overview the development of Hong Kong natural history, but also understand much more the Hong Kong history and its biodiversity. Curated by Lung Fu Shan Environmental Education Centre, this exhibition is the first extensive survey themed on the history of Hong Kong’s amateur naturalists.
Lung Fu Shan Environmental Education Centre launched a campaign, “Into the Woods”, including two key activities: a 45-minute Lung Fu Shan Forest Bathing Taster Experience and a Lung Fu Shan Workout Guide co-curated with the HKU Centre for Sports and Exercise. From five senses mindful walk to sports activities, the centre encourages everyone to get in touch with nature and be bathed in the benefits it brings to the body and mind.
Period:
Mar 2021 – Sept 2022
Scope:
- PR planning and execution
- Media preview tour
- Editorial write-up of bilingual release
- Media pitching
- Media interviews
- Video shooting & editing
- Social media content development
Result:
- Media preview tour for exhibition: over 12 media attendance, including RTHK, Oriental Daily News, South China Morning Post, Ming Pao Daily, Hong Kong Economic Journal, Milk and U magazine, etc.
- Over 80 pieces of earned media coverage from top-tier media outlets, such as TOPick, Hong Kong Economic Times, South China Morning Post, Post magazine, am730, Timable, Ming Pao Weekly, Oriental Daily News, Expat Living, Ohpama, U magazine, Milk, Localiiz, TVB pearl, etc.
- Media from different sectors including local news, feature, parenting, art & culture, education, event-listing, and local travel sections are well-outreached.
Lung Fu Shan Environmental Education Centre
Background
The Lung Fu Shan Environmental Education Centre was jointly established by the Environmental Protection Department and The University of Hong Kong in April, 2008. It is the only Environmental Resource Centre established with the cooperation of the government and a tertiary institution. Through promoting the exploration of nature, the Centre seeks to build a community inclusive of nature, as well as encourage the public to practice a sustainable lifestyle.
The exhibition showcases valuable records and replicas date back to early 19th century, and to contemporary brilliant masterpieces made by local “amateur naturalists”. Throughout the exhibition, visitors not only can overview the development of Hong Kong natural history, but also understand much more the Hong Kong history and its biodiversity. Curated by Lung Fu Shan Environmental Education Centre, this exhibition is the first extensive survey themed on the history of Hong Kong’s amateur naturalists.
Lung Fu Shan Environmental Education Centre launched a campaign, “Into the Woods”, including two key activities: a 45-minute Lung Fu Shan Forest Bathing Taster Experience and a Lung Fu Shan Workout Guide co-curated with the HKU Centre for Sports and Exercise. From five senses mindful walk to sports activities, the centre encourages everyone to get in touch with nature and be bathed in the benefits it brings to the body and mind.
Period:
Mar 2021 – Sept 2022
Scope:
- PR planning and execution
- Media preview tour
- Editorial write-up of bilingual release
- Media pitching
- Media interviews
- Video shooting & editing
- Social media content development
Result:
- Media preview tour for exhibition: over 12 media attendance, including RTHK, Oriental Daily News, South China Morning Post, Ming Pao Daily, Hong Kong Economic Journal, Milk and U magazine, etc.
- Over 80 pieces of earned media coverage from top-tier media outlets, such as TOPick, Hong Kong Economic Times, South China Morning Post, Post magazine, am730, Timable, Ming Pao Weekly, Oriental Daily News, Expat Living, Ohpama, U magazine, Milk, Localiiz, TVB pearl, etc.
- Media from different sectors including local news, feature, parenting, art & culture, education, event-listing, and local travel sections are well-outreached.
