GP Batteries
Background
GP Batteries International collaborated with the Minions to launch an adorable limited edition collection. The collection includes a hand-held fan and alkaline batteries, providing must-have cute items for this season.
Period:
June 2021
Scope:
- PR planning and execution
- Editorial write up of bilingual release
- Media pitching
Result:
- Earned over 20 piece of media coverage from top tier media outlets, such as HK01, TOPick, Baby Kingdom, Ming Pao Power Up etc.
GP Batteries
Background
GP Batteries International collaborated with the Minions to launch an adorable limited edition collection. The collection includes a hand-held fan and alkaline batteries, providing must-have cute items for this season.
Period:
June 2021
Scope:
- PR planning and execution
- Editorial write up of bilingual release
- Media pitching
Result:
- Earned over 20 piece of media coverage from top tier media outlets, such as HK01, TOPick, Baby Kingdom, Ming Pao Power Up etc.
