GP Batteries
Background
GP Batteries International collaborated with the Minions to launch an adorable limited edition collection. The collection includes a hand-held fan and alkaline batteries, providing must-have cute items for this season.
Period:
June 2021
Scope:
- PR planning and execution
- Editorial write up of bilingual release
- Media pitching
Result:
- Earned over 20 piece of media coverage from top tier media outlets, such as HK01, TOPick, Baby Kingdom, Ming Pao Power Up etc.
GP Batteries
Background
GP Batteries partnered with the Minions in 2021 to launch a delightful range of exclusive products, including portable fans and alkaline batteries.
Period:
May - June 2021
Scope:
- PR planning and execution
- Editorial write up of Chinese release
- Media pitching
- News monitoring
- PR report
Result:
- Earned over 20 piece of media coverage from key media outlets, such as HK01, TOPick, Baby Kingdom, Ming Pao etc.
