Her own words SPORTS - Radiance

Her own words SPORTS

Background

The original lingerie brand, Her Own Words, has announced the launch of its sports line, Her Own Words SPORTS, aimed at providing active women with professional-grade athletic apparel. As a pioneer in the field, Her Own Words SPORTS offers an unprecedented selection of 17 Asian size options for sports bras, tailored to the measurements of Asian women. This ensures that women of diverse body types can enjoy optimal support and comfort while exercising. Additionally, the brand has collaborated with popular girl group member, SumLing Li from Collar, to produce a commercial video and visual photos for the campaign.

{“Version”:”1.0.0″,”BeautyInfo”:{“IsAIBeauty”:false,”IsOldBeauty”:false,”IsSkinColour”:false,”SwitchMedicatedAcne”:false,”IsBrightEyes”:false,”IsReduceBlackEyes”:false,”IsSharpen”:false},”FaceliftInfo”:{“IsChangeFacelift”:false,”IsChangeThinFace”:true,”IsChangeEyeLift”:false,”IsChangeFaceChin”:false,”IsChangeNose”:false,”IsChangeMouth”:false},”FilterInfo”:{“IsUseFilter”:false},”ARInfo”:{“IsUseAR”:false},”MakeupInfo”:{“IsUseMakeup”:false},”HandlerInfo”:{},”SoftHairInfo”:{“IsUseSoftHair”:false}}

Period:

April 2022 – May 2021
September 2022 – October 2022

Scope:

PR planning and execution

Editorial write up of bilingual release

Media pitching

Media product trial

Result:

Earned over 40 media coverage from key media publications such as BeautyExchange, HK01, Ming Pao Weekly Inner, Oriental Daily News, am730, Marie Claire, Elle, Cosmopolitan etc.

Her own words SPORTS

Background

The original lingerie brand, Her Own Words, has announced the launch of its sports line, Her Own Words SPORTS, aimed at providing active women with professional-grade athletic apparel. As a pioneer in the field, Her Own Words SPORTS offers an unprecedented selection of 17 Asian size options for sports bras, tailored to the measurements of Asian women. This ensures that women of diverse body types can enjoy optimal support and comfort while exercising. Additionally, the brand has collaborated with popular girl group member, SumLing Li from Collar, to produce a commercial video and visual photos for the campaign.

{“Version”:”1.0.0″,”BeautyInfo”:{“IsAIBeauty”:false,”IsOldBeauty”:false,”IsSkinColour”:false,”SwitchMedicatedAcne”:false,”IsBrightEyes”:false,”IsReduceBlackEyes”:false,”IsSharpen”:false},”FaceliftInfo”:{“IsChangeFacelift”:false,”IsChangeThinFace”:true,”IsChangeEyeLift”:false,”IsChangeFaceChin”:false,”IsChangeNose”:false,”IsChangeMouth”:false},”FilterInfo”:{“IsUseFilter”:false},”ARInfo”:{“IsUseAR”:false},”MakeupInfo”:{“IsUseMakeup”:false},”HandlerInfo”:{},”SoftHairInfo”:{“IsUseSoftHair”:false}}

Period:

April 2022 – May 2021
September 2022 – October 2022

Scope:

PR planning and execution

Editorial write up of product release

Media pitching

Media product trial

Result:

Earned over 40 media coverage from key media publications such as BeautyExchange, HK01, Ming Pao Weekly Inner, Oriental Daily News, am730, Marie Claire, Elle, Cosmopolitan etc.

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