Unit C, 4/F, 760 Cheung Sha Wan Rd, Lai Chi Kok 九龍荔枝角長沙灣道760號4樓C室
Tel: (852) 9756 1840
talk@radiancehk.com

Event Management

Trusted by Reputable Brands & Institutions

SCUBAPRO
GP
Nikon
UNESCO
香港腦癇基金會
香港仔坊會 AKA
Price
Let_s Talk ADHD
Teen’s Key
HKACS
Amelia HK
PMQ Seed

We believe a successful event does not just happen on its own. Radiance PR provides End to End event management experience from planning to implementation. Through organizing events, we can earn media publicity and social media exposure by KOLs which support us to reach our target audience.

We have rich experience organizing various kinds of events including Product Launches, Shop Openings, Shopping Mall Promotions, Charity Events, Road Shows, Stage Performance, Carnival, Entertainment, etc.

  • Concept Development
  • Gimmick Creation
  • Venue design and production
  • Stage Performance and entertainment
  • Venue Decoration, Lighting and PA
  • Logistics support
  • Guest invitation (RSVP) and onsite guest reception
  • MC and MC script write up
  • On-site event management
  • Gift and premium
  • Photography and videography

General planning process for product launches

Set event promotion goals
The key to activity plan design is to first clarify the promotion goals. Radiance Public Relations will first have in-depth communication with the client to fully understand the client's market positioning, target customer groups and the specific results expected to be achieved, so as to propose the most suitable type of activity. Take a customer's new product promotion as an example. If the goal is to let the media and potential customers have a deeper understanding of the new product, the brand may consider holding a product launch conference. Such activities can provide target audiences with opportunities for personal experience and communication, and enhance their awareness and favorability of the product. In addition to new product promotion, the nature of the event can also vary according to other objectives. If the client's goal is to increase brand awareness, Radiance PR may suggest holding large-scale brand promotion activities; if the goal is to enhance customer stickiness, it may recommend activities such as membership days. Through close communication with clients, Radiance Public Relations is able to deeply understand market positioning and needs, design activity plans that meet client goals, and achieve greater success in brand marketing and promotion.
Radiance PR begins with an in-depth discussion with brand representatives about the event’s goals, theme, scheduled date and location, and available budget, among other factors. Based on the goals and positioning, Radiance PR will develop the specific scale of the campaign. If it is a product launch, the public relations team needs to determine the list of invited guests, including representatives of the target customer groups and relevant media, and will carefully plan the layout of the event site, speakers, equipment and other supporting elements to ensure that the event is well-arranged and The process is smooth. On the basis of full communication with the brand, Radiance Public Relations will flexibly adjust the event design according to the actual situation, striving to present a wonderful event experience to the target audience within a limited budget and promote the realization of brand promotion goals.
After the event date is confirmed, Radiance PR will launch comprehensive publicity and promotion work. First, the Radiance PR team will carefully prepare invitations and publish invitations to target audiences such as media reporters, potential customers, and partners to participate in the event. At the same time, event information will also be published on various media channels, including press releases, social media, official websites, etc., to maximize contact with the crowd and arouse widespread public attention. The goal of publicity and promotion is to ensure that the event guest list is complete and the atmosphere is warm, while at the same time enhancing brand awareness through media exposure and promoting the promotion of new products or services.
In today's era dominated by images and videos, in order to leave a deep impression on people's minds, activities must have distinctive features and highlights. Among them, the layout of the event site is the most critical link. The Radiance PR team will carefully design the visual effects and interactive experience of the venue based on the event theme, striving to present unique highlights worth sharing to the media and guests. These highlights may include creative installations, immersive scenes, and interesting designs incorporating brand elements. Through the visual tension and sense of participation on site, the public relations team hopes to stimulate participants' curiosity and desire to share, thereby promoting the spread of the brand image.
Depending on the nature of the event, the Radiance PR team will carefully invite target audiences, including media representatives, influencers, industry experts and potential customers to participate. Their presence not only adds momentum to the event, but also brings expected exposure and positive image to the brand through their reporting and sharing. On the day of the event, the public relations team will be responsible for receiving guests throughout the entire process, arranging guest registration, sign-in, and collecting information and other services. Meticulous and thoughtful reception can help create a professional and considerate event experience and strengthen participants' good impression of the brand.
After the event officially starts, an experienced event emcee will take the stage to control the event process and introduce important guests representing the brand. During the speech, the guests may supplement it with promotional videos, slides, or even physical product displays to fully demonstrate the excellent quality and user experience of the product. The public relations team will plan every aspect in advance to ensure the smooth progress of the event.
At the press conference, brand representatives comprehensively demonstrated the features and uses of the product by displaying physical samples, functional demonstrations and interactive sessions, allowing guests present to have a deeper understanding of its advantages. Sometimes they also provide trial opportunities for participants to experience the product first-hand to enhance participant participation. These carefully designed displays and interactive links can effectively stimulate the interest of target customers and establish a good impression of the brand.
During the press conference, the media will have the opportunity to conduct exclusive interviews or conversations with brand representatives to gain in-depth understanding of product details. These interviews and subsequent media reports can effectively spread product information to a wider audience. The Radiance PR team will arrange interviews with guests in advance and ensure that the answers meet the needs of the media, so as to obtain more positive media reports.
To thank participants for their support, brands usually prepare souvenirs or small gifts to give to guests at the end of the event. Carefully selected gifts can not only enhance participants' goodwill towards the brand, but also become a continuation of the brand's influence.

General planning process for product launches

Set event promotion goals

The key to activity plan design is to first clarify the promotion goals. Radiance Public Relations will first have in-depth communication with the client to fully understand the client’s market positioning, target customer groups and the specific results expected to be achieved, so as to propose the most suitable type of activity. Take a customer’s new product promotion as an example. If the goal is to let the media and potential customers have a deeper understanding of the new product, the brand may consider holding a product launch conference. Such activities can provide target audiences with opportunities for personal experience and communication, and enhance their awareness and favorability of the product. In addition to new product promotion, the nature of the event can also vary according to other objectives. If the client’s goal is to increase brand awareness, Radiance PR may suggest holding large-scale brand promotion activities; if the goal is to enhance customer stickiness, it may recommend activities such as membership days. Through close communication with clients, Radiance Public Relations is able to deeply understand market positioning and needs, design activity plans that meet client goals, and achieve greater success in brand marketing and promotion.

Radiance PR begins with an in-depth discussion with brand representatives about the event’s goals, theme, scheduled date and location, and available budget, among other factors. Based on the goals and positioning, Radiance PR will develop the specific scale of the campaign. If it is a product launch, the public relations team needs to determine the list of invited guests, including representatives of the target customer groups and relevant media, and will carefully plan the layout of the event site, speakers, equipment and other supporting elements to ensure that the event is well-arranged and The process is smooth. On the basis of full communication with the brand, Radiance Public Relations will flexibly adjust the event design according to the actual situation, striving to present a wonderful event experience to the target audience within a limited budget and promote the realization of brand promotion goals.

After the event date is confirmed, Radiance PR will launch comprehensive publicity and promotion work. First, the Radiance PR team will carefully prepare invitations and publish invitations to target audiences such as media reporters, potential customers, and partners to participate in the event. At the same time, event information will also be published on various media channels, including press releases, social media, official websites, etc., to maximize contact with the crowd and arouse widespread public attention. The goal of publicity and promotion is to ensure that the event guest list is complete and the atmosphere is warm, while at the same time enhancing brand awareness through media exposure and promoting the promotion of new products or services.

In today’s era dominated by images and videos, in order to leave a deep impression on people’s minds, activities must have distinctive features and highlights. Among them, the layout of the event site is the most critical link. The Radiance PR team will carefully design the visual effects and interactive experience of the venue based on the event theme, striving to present unique highlights worth sharing to the media and guests. These highlights may include creative installations, immersive scenes, and interesting designs incorporating brand elements. Through the visual tension and sense of participation on site, the public relations team hopes to stimulate participants’ curiosity and desire to share, thereby promoting the spread of the brand image.

Depending on the nature of the event, the Radiance PR team will carefully invite target audiences, including media representatives, influencers, industry experts and potential customers to participate. Their presence not only adds momentum to the event, but also brings expected exposure and positive image to the brand through their reporting and sharing. On the day of the event, the public relations team will be responsible for receiving guests throughout the entire process, arranging guest registration, sign-in, and collecting information and other services. Meticulous and thoughtful reception can help create a professional and considerate event experience and strengthen participants’ good impression of the brand.

After the event officially starts, an experienced event emcee will take the stage to control the event process and introduce important guests representing the brand. During the speech, the guests may supplement it with promotional videos, slides, or even physical product displays to fully demonstrate the excellent quality and user experience of the product. The public relations team will plan every aspect in advance to ensure the smooth progress of the event.

At the press conference, brand representatives comprehensively demonstrated the features and uses of the product by displaying physical samples, functional demonstrations and interactive sessions, allowing guests present to have a deeper understanding of its advantages. Sometimes they also provide trial opportunities for participants to experience the product first-hand to enhance participant participation. These carefully designed displays and interactive links can effectively stimulate the interest of target customers and establish a good impression of the brand.

During the press conference, the media will have the opportunity to conduct exclusive interviews or conversations with brand representatives to gain in-depth understanding of product details. These interviews and subsequent media reports can effectively spread product information to a wider audience. The Radiance PR team will arrange interviews with guests in advance and ensure that the answers meet the needs of the media, so as to obtain more positive media reports.

To thank participants for their support, brands usually prepare souvenirs or small gifts to give to guests at the end of the event. Carefully selected gifts can not only enhance participants’ goodwill towards the brand, but also become a continuation of the brand’s influence.

FAQ

Why you should appoint an event management agency?
Organizing an event requires meticulous planning and seamless coordination across a multitude of elements - catering, venue, decor, photography, design, logistics, and more. As a professional event management agency, we possess extensive relevant knowledge, experience, and access to diverse resources. We can oversee every aspect of the event, allowing our clients to save significant time and costs, while also proactively addressing a range of potential issues and risks - from emergencies to supplier defaults to inappropriate participant conduct. Through our expert management, we are able to enhance the overall effectiveness and success of the event considerably.
In-house event planning teams may lack the specialized skills and bandwidth necessary to address the complexities involved. They often have to balance event responsibilities alongside their regular duties, which can compromise efficiency and quality. Moreover, internal resources may be insufficient to fully meet the dynamic requirements of an event. Collaborating with a professional event management agency ensures the smooth execution and optimal outcomes of the occasion, greatly alleviating the concerns and burdens of our clients.
Discounts and promotional offers can be effective in attracting customers. However, there are distinct advantages to incorporating events as part of a comprehensive marketing and customer engagement strategy. Events allow for deeper, more meaningful interactions with both existing and prospective customers. They create opportunities to forge stronger brand associations, build loyalty, and foster a sense of community around the products or services. Through immersive, memorable experiences, events can powerfully communicate a brand's values and personality in ways that passive advertising cannot. Moreover, events provide platforms to showcase new offerings, generate buzz, and gather valuable customer insights – insights that can inform future product development, marketing, and sales initiatives. The personal connections and data harvested from events can translate into more qualified leads and enhanced customer lifetime value. While discounts and promotions address the transactional aspects of driving sales, events address the experiential and relational dimensions of the customer journey. The two approaches are highly complementary and, when implemented cohesively, can yield greater overall impact in attracting, converting, and retaining customers. The strategic integration of both tactics is key to delivering a comprehensive, multi-faceted customer engagement program.
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