Unit C, 4/F, 760 Cheung Sha Wan Rd, Lai Chi Kok 九龍荔枝角長沙灣道760號4樓C室
Tel: (852) 9756 1840
talk@radiancehk.com

活動策劃及統籌

我們獲得知名品牌和機構的信賴

Ant bank
PUYI
ZEISS
SCUBAPRO
GP
Nikon
UNESCO
香港腦癇基金會
香港仔坊會 AKA
獅球嘜
Mental Health Month
Teen’s Key

我們深信一個成功的活動需要全方位的配合及策劃。Radiance 公關團隊擁有豐富的活動統籌經驗，從活動構思以至活動流程安排及統籌都能夠妥善處理。透過舉辦品牌活動，可以創造新聞角度並吸引傳媒報導，網紅於社交媒體的分享，從而讓潛在顧客認識品牌的產品。

服務範疇包括：產品發佈會、新店開幕、商場推廣活動、慈善活動、Roadshow、舞台表演、嘉年華及娛樂節目等等。

  • 活動概念
  • 主題設計
  • 場地設計及佈置
  • 舞台表演及娛樂項目
  • 舞台製作、燈光、音響
  • 活動流程的安排
  • 嘉賓邀請及現場接待
  • 司儀及司儀稿創作
  • 現場統籌
  • 商務紀念禮品
  • 現場攝影及攝錄

一般舉行產品發佈會的策劃流程

訂立活動推廣目標
The key to activity plan design is to first clarify the promotion goals. Radiance Public Relations will first have in-depth communication with the client to fully understand the client's market positioning, target customer groups and the specific results expected to be achieved, so as to propose the most suitable type of activity. Take a customer's new product promotion as an example. If the goal is to let the media and potential customers have a deeper understanding of the new product, the brand may consider holding a product launch conference. Such activities can provide target audiences with opportunities for personal experience and communication, and enhance their awareness and favorability of the product. In addition to new product promotion, the nature of the event can also vary according to other objectives. If the client's goal is to increase brand awareness, Radiance PR may suggest holding large-scale brand promotion activities; if the goal is to enhance customer stickiness, it may recommend activities such as membership days. Through close communication with clients, Radiance Public Relations is able to deeply understand market positioning and needs, design activity plans that meet client goals, and achieve greater success in brand marketing and promotion.
Radiance 公關首先會與品牌代表深入討論活動的目標、主題、預定日期和地點、以及可動用的預算等因素。 基於目標和定位,Radiance 公關將制定活動的具體規模。如果是產品發佈會,公關團隊需要確定受邀嘉賓名單,包括目標客群的代表性人士以及相關媒體，並會細緻規劃活動現場的佈置、演講嘉賓、儀器設備等配套要素,確保活動安排周密、流程順暢。 在與品牌方充分溝通的基礎上,Radiance 公關將根據實際情況靈活調整活動設計,力求在有限的預算內,為目標受眾呈現精彩的活動體驗,推動品牌推廣目標的實現。
After the event date is confirmed, Radiance PR will launch comprehensive publicity and promotion work. First, the Radiance PR team will carefully prepare invitations and publish invitations to target audiences such as media reporters, potential customers, and partners to participate in the event. At the same time, event information will also be published on various media channels, including press releases, social media, official websites, etc., to maximize contact with the crowd and arouse widespread public attention. The goal of publicity and promotion is to ensure that the event guest list is complete and the atmosphere is warm, while at the same time enhancing brand awareness through media exposure and promoting the promotion of new products or services.
In today's era dominated by images and videos, in order to leave a deep impression on people's minds, activities must have distinctive features and highlights. Among them, the layout of the event site is the most critical link. The Radiance PR team will carefully design the visual effects and interactive experience of the venue based on the event theme, striving to present unique highlights worth sharing to the media and guests. These highlights may include creative installations, immersive scenes, and interesting designs incorporating brand elements. Through the visual tension and sense of participation on site, the public relations team hopes to stimulate participants' curiosity and desire to share, thereby promoting the spread of the brand image.
Depending on the nature of the event, the Radiance PR team will carefully invite target audiences, including media representatives, influencers, industry experts and potential customers to participate. Their presence not only adds momentum to the event, but also brings expected exposure and positive image to the brand through their reporting and sharing. On the day of the event, the public relations team will be responsible for receiving guests throughout the entire process, arranging guest registration, sign-in, and collecting information and other services. Meticulous and thoughtful reception can help create a professional and considerate event experience and strengthen participants' good impression of the brand.
在活動正式開始後，經驗豐富的活動司儀將上台控制台上的活動流程，並介紹代表品牌的重要嘉賓。演講過程中，嘉賓或許會輔以宣傳短片、投影片、甚至是產品實物展示，全面表現產品的卓越品質和使用體驗。公關團隊會事先策劃好每個環節，以確保活動順暢推進。
品牌代表在發佈會上通過展示實物樣品、功能演示和互動環節，全面展現產品的特色和用途,使到場嘉賓更深入了解其優勢。有時他們還會提供試用機會，讓參與者親身體驗產品，以加強參與者的參與度。這些精心設計的展示和互動環節，能有效激發目標客群的興趣，為品牌樹立良好印象。
發佈會期間,媒體將有機會對品牌代表進行專訪或對話，深入了解產品的詳細資訊。這些採訪內容及後續的媒體報導，可有效將產品信息傳播至更廣泛的受眾群體。Radiance 公關團隊將提前安排採訪嘉賓，並確保回答內容貼合媒體需求，從而獲得更多正面的媒體報導。
為感謝參與者的支持，活動結束時品牌通常會準備紀念品或小禮物贈送給來賓。精心挑選的禮品不僅能增進參與者對品牌的好感,更可成為品牌影響力的延續。

一般舉行產品發佈會的策劃流程

訂立活動推廣目標

The key to activity plan design is to first clarify the promotion goals. Radiance Public Relations will first have in-depth communication with the client to fully understand the client’s market positioning, target customer groups and the specific results expected to be achieved, so as to propose the most suitable type of activity. Take a customer’s new product promotion as an example. If the goal is to let the media and potential customers have a deeper understanding of the new product, the brand may consider holding a product launch conference. Such activities can provide target audiences with opportunities for personal experience and communication, and enhance their awareness and favorability of the product. In addition to new product promotion, the nature of the event can also vary according to other objectives. If the client’s goal is to increase brand awareness, Radiance PR may suggest holding large-scale brand promotion activities; if the goal is to enhance customer stickiness, it may recommend activities such as membership days. Through close communication with clients, Radiance Public Relations is able to deeply understand market positioning and needs, design activity plans that meet client goals, and achieve greater success in brand marketing and promotion.

Radiance 公關首先會與品牌代表深入討論活動的目標、主題、預定日期和地點、以及可動用的預算等因素。 基於目標和定位,Radiance 公關將制定活動的具體規模。如果是產品發佈會,公關團隊需要確定受邀嘉賓名單,包括目標客群的代表性人士以及相關媒體，並會細緻規劃活動現場的佈置、演講嘉賓、儀器設備等配套要素,確保活動安排周密、流程順暢。 在與品牌方充分溝通的基礎上,Radiance 公關將根據實際情況靈活調整活動設計,力求在有限的預算內,為目標受眾呈現精彩的活動體驗,推動品牌推廣目標的實現。

After the event date is confirmed, Radiance PR will launch comprehensive publicity and promotion work. First, the Radiance PR team will carefully prepare invitations and publish invitations to target audiences such as media reporters, potential customers, and partners to participate in the event. At the same time, event information will also be published on various media channels, including press releases, social media, official websites, etc., to maximize contact with the crowd and arouse widespread public attention. The goal of publicity and promotion is to ensure that the event guest list is complete and the atmosphere is warm, while at the same time enhancing brand awareness through media exposure and promoting the promotion of new products or services.

In today’s era dominated by images and videos, in order to leave a deep impression on people’s minds, activities must have distinctive features and highlights. Among them, the layout of the event site is the most critical link. The Radiance PR team will carefully design the visual effects and interactive experience of the venue based on the event theme, striving to present unique highlights worth sharing to the media and guests. These highlights may include creative installations, immersive scenes, and interesting designs incorporating brand elements. Through the visual tension and sense of participation on site, the public relations team hopes to stimulate participants’ curiosity and desire to share, thereby promoting the spread of the brand image.

Depending on the nature of the event, the Radiance PR team will carefully invite target audiences, including media representatives, influencers, industry experts and potential customers to participate. Their presence not only adds momentum to the event, but also brings expected exposure and positive image to the brand through their reporting and sharing. On the day of the event, the public relations team will be responsible for receiving guests throughout the entire process, arranging guest registration, sign-in, and collecting information and other services. Meticulous and thoughtful reception can help create a professional and considerate event experience and strengthen participants’ good impression of the brand.

在活動正式開始後，經驗豐富的活動司儀將上台控制台上的活動流程，並介紹代表品牌的重要嘉賓。演講過程中，嘉賓或許會輔以宣傳短片、投影片、甚至是產品實物展示，全面表現產品的卓越品質和使用體驗。公關團隊會事先策劃好每個環節，以確保活動順暢推進。

品牌代表在發佈會上通過展示實物樣品、功能演示和互動環節，全面展現產品的特色和用途,使到場嘉賓更深入了解其優勢。有時他們還會提供試用機會，讓參與者親身體驗產品，以加強參與者的參與度。這些精心設計的展示和互動環節，能有效激發目標客群的興趣，為品牌樹立良好印象。

發佈會期間,媒體將有機會對品牌代表進行專訪或對話，深入了解產品的詳細資訊。這些採訪內容及後續的媒體報導，可有效將產品信息傳播至更廣泛的受眾群體。Radiance 公關團隊將提前安排採訪嘉賓，並確保回答內容貼合媒體需求，從而獲得更多正面的媒體報導。

To thank participants for their support, brands usually prepare souvenirs or small gifts to give to guests at the end of the event. Carefully selected gifts can not only enhance participants’ goodwill towards the brand, but also become a continuation of the brand’s influence.

常見問題

為什麼需要一間活動策劃管理公司?
一場活動涉及多個範疇,包括餐飲、場地、氛圍佈置、拍攝、設計、運輸等,都需要周密的計劃和統籌協調。作為專業的活動策劃管理公司，我們擁有豐富的相關知識和經驗，同時掌握各種必要的資源渠道。我們能夠貫穿活動的每個環節，為客戶節省大量時間和成本，同時解決可能出現的各種問題和風險,例如突發事件、供應商違約、參與者的不當行為等。通過我們的專業管理，能有效提高活動的整體成效，大大減輕客戶的煩惱和負擔。
我們認為，活動策劃管理需要專人專職,能更好地配合快速變化的行業發展。相比之下，內部團隊人員可能缺乏執行某些專業任務所需的技能和經驗,這可能導致低效率和低質量的工作表現。此外，內部員工通常還需要兼顧其他工作職責,無法全心投入新的活動任務。有時候，內部資源也無法完全滿足活動的各種需求，需要借助外部資源的協助和支持。所以我們認為，聘請專業的活動策劃管理公司更能確保活動的順利進行和成功實施。
Discounts and promotional offers can be effective in attracting customers. However, there are distinct advantages to incorporating events as part of a comprehensive marketing and customer engagement strategy. Events allow for deeper, more meaningful interactions with both existing and prospective customers. They create opportunities to forge stronger brand associations, build loyalty, and foster a sense of community around the products or services. Through immersive, memorable experiences, events can powerfully communicate a brand's values and personality in ways that passive advertising cannot. Moreover, events provide platforms to showcase new offerings, generate buzz, and gather valuable customer insights – insights that can inform future product development, marketing, and sales initiatives. The personal connections and data harvested from events can translate into more qualified leads and enhanced customer lifetime value. While discounts and promotions address the transactional aspects of driving sales, events address the experiential and relational dimensions of the customer journey. The two approaches are highly complementary and, when implemented cohesively, can yield greater overall impact in attracting, converting, and retaining customers. The strategic integration of both tactics is key to delivering a comprehensive, multi-faceted customer engagement program.
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