Her own words SPORTS

背景

The original lingerie brand, Her Own Words, has announced the launch of its sports line, Her Own Words SPORTS, aimed at providing active women with professional-grade athletic apparel. As a pioneer in the field, Her Own Words SPORTS offers an unprecedented selection of 17 Asian size options for sports bras, tailored to the measurements of Asian women. This ensures that women of diverse body types can enjoy optimal support and comfort while exercising. Additionally, the brand has collaborated with popular girl group member, SumLing Li from Collar, to produce a commercial video and visual photos for the campaign.

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服務時段

2021年4月至5月
2022年9月至10月

服務範圍

公關推廣策劃

撰寫及發佈中、英文新聞稿

媒體聯繫

產品試穿

成效

獲得超過 40 間主流媒體的報道，包括 BeautyExchange、HK01、明報周刊 Inner、東方日報、am730、Marie Claire、Elle、Cosmopolitan 等。

Her own words SPORTS

背景

原創內衣品牌Her own words宣布推出運動品牌Her own words SPORTS，為一眾好動的女士提供專業級運動服選擇。Sports Bra專家Her own words SPORTS全港首創17個亞洲尺碼選擇，尺碼選擇以亞洲人胸圍尺碼為標準，令不同體型的女仕運動時也可以得到最合身最舒適的承托。品牌同時邀得人氣女團Collar成員 - 李芯鈴合作拍攝廣告及造型硬照。